How Adobe Road Winery Aligned with Disney, Hollywood Records and Top-10 Recording Star Shawn Hook
Adobe Road Winery aligned with Disney and Hollywood Records recently to produce a premium promotional leave-behind piece to promote the top-10 single Reminding Me by Shawn Hook with Vanessa Hudgens.
Disney and Hollywood Records asked us to create something memorable to help promote the single to radio program directors across the country, and so Adobe Road got right to work. Music marketing is white hot space for all three brands and this opportunity really gives Adobe Road a huge opportunity to harness some pivotal various lifestyle elements to enhance our branding and promotion of the video.
Our Favorite Cherry Red
In the song Reminding Me, Shawn remembers a favorite wine he shared with his former love -- our favorite cherry red. Using that lyric as a hook, we decided to create a custom label for 100 bottles of our 2012 Pinot Noir (with its cherry red notes and color) to bring the lyrics to life and to invoke the memories that were so central to the song. The final product is a piece that Disney, Hollywood Records and Shawn love, showcasing Shawn and aligning him with the Adobe Road brand. Our partnership is also creating media and promotional opportunities for our winery.
We expect you’ll hear more about our partnership with Disney, Hollywood Records and Shawn (who has ordered more custom bottles for himself) in the very near future.