Our CEO Kevin Buckler works hard, plays hard and above all, never gives up. He helms two vibrant and innovative companies in Petaluma, California — The Racers Group and Adobe Road Winery. This ethic of always giving it his all has made him a success on the race track, in the office and boardroom and in life. So, It’s no surprise that Kevin was invited to bring his passion and enthusiasm — and story — to the TEDx Palo Alto stage December 17.
TEDx is a program of local events bringing people together to share inspiring stories. Held at Palo Alto’s Oshman Family JCC, speakers explored ways in which they cultivate empathy and spark action.
Kevin, a champion racing driver with a 24 Hours of Le Mans victory and two Rolex 24 Hours at Daytona victories as a driver (plus numerous series titles, victories and accolades as a team owner) took the stage to talk about how the endurance racing mentality teaches us a lot about life and how this ethic has impacted both the racing team and his award-winning winery in a talk entitled Never Give Up. “I try to look at adverse situations and turn them into positives,” he said on cultivating that winning secret sauce. This doesn’t mean that there aren’t bumps on the road. “It took fifteen years to become an overnight sensation,” Kevin told the audience in a well-received talk that resonated with the attendees.
As part of the TEDx experience, Adobe Road Winery was invited to pour a selection of wines, including the brand’s 2015 Chardonnay, 2016 Redline, 2016 Pinot Noir, 2014 Cabernet Sauvignon, Knights Valley and 2014 Cabernet, Beckstoffer Georges III Vineyard for the over 300 dignitaries, CEOs, influencers, tech gurus and other guests at the event. Kevin, Adobe Road Winery Director of Hospitality Sonny Martin and Communications Director Gail Benzler were on hand to make sure the wine flowed and that important connections were fostered. It was a long, but very successful evening — the endurance racing mentality at work.