Adobe Road Winery starred at the Environmental Media Awards (EMAs) and EMA Impact Summit this week at the Montage Hotel in Beverly Hills.
Stars like Wendie Malick (Just Shoot Me, Frasier, Grace and Frankie), Bill Nye (the Science Guy), Dan Lauria (The Wonder Years), Jenna Dewan (Step Up), awards emcee Amber Valleta, Frances Fisher (Titanic) and Ed Begley, Jr. (This is Spinal Tap, Ghostbusters) stepped out for the event and enjoyed variety of Adobe Road wines, including Adobe Road’s award-winning flagship Beckstoffer Cabernet Sauvignon (94 points) and the Petaluma Gap grown Roberts Road Pinot Noir (92 points).
Adobe Road was spotlighted as the official wine of the two-day event which began Monday with a high impact panel on green marketing featuring Adobe Road (and The Racers Group) CEO Kevin Buckler.
Later that evening, Adobe Road took center stage at a star-studded reception. Winemaker Garrett Martin invited the 150 guests to experience a special tasting, where attendees pulled their own samples of Famighetti Vineyard grown Viognier and Syrah right out of the barrel! A wide variety of bottled wines were also served to the delight of the party-goers including Adobe Road’s flagship 2014 Napa Valley Beckstoffer Cabernet Sauvignon, 2014 Knights Valley Cabernet Sauvignon, 2016 Redline, 2016 Petaluma Gap Roberts Road Pinot Noir and 2015 Sangiacomo Chardonnay. Our just-released 2015 Blue Dog Cabernet Sauvignon also made its debut at the event to high acclaim.
Tuesday night’s big event -- The Environmental Media Awards -- got underway with a glitzy “green” carpet reception, where once again, our wines were the hit of the evening. Garrett was back for an encore with the barrels as guests also enjoyed Adobe Road Chardonnay and Pinot Noir (also served during the EMA dinner that night).
Kevin and the team made the most of this opportunity for Adobe Road to reach new audiences and gain visibility in the lucrative Los Angeles market. June 19 will see the grand opening of red-hot restaurant Tesse -- the newest offering from LA Restaurant Group partners Jordan Ogron and Bill Chait -- with Adobe Road wines on the menu. The duo will also open Boutellier, a new concept wine store spotlighting Adobe Road wines.
Oak. It is one of the most influential materials used in the winemaking process. Think about some of your favorite wines -- many of those creamy, spicy, vanilla and toasty rich aromas and flavors are direct results of the combination of wine, wood and time.
I had the chance to travel through some of our French oak forests this winter, where I was able to inspect the sources of many of our barrels. Only the best wood from perfectly aged trees at least 200 years old is used to make wine barrels. But don’t worry -- no wood is ever wasted.
Material that is not suitable for barrel making is used for other craftsman projects such as furniture making. And although cutting down 200 year old trees may look like deforestation to our new world eyes, it is the epitome of sustainability from the French perspective. They’ve been managing these forests for well over 900 years. These government controlled forests, through the careful tending of trees over large areas of land, ensure that French oak is a resource that will continue indefinitely.
Once they’ve been harvested, trees are carefully split and cut to barrel stave size, then stacked on pallets and left to season in the outside elements for 24-36 months. Only then is the wood ready to be toasted and shaped into a barrel. Each cooperage toasts barrels to different specifications, much like different chefs will sear a steak in unique ways, so the relationship between the cooper and the winemaker is incredibly important to assure the impact of the wood on the wine is exactly what is desired. Variables like toasting temperature, time on the fire, the use of water or steam during toasting, the forests used to make the staves, seasoning time, grain tightness and many more factors have huge influence on the aroma, flavor and mouthfeel of the wine that ultimately comes out of that barrel.
Just as winemaking is a science and an art, so is barrel making. It is the successful joining of these two crafts that sets the stage for incredible wine.
Wines to Try
Check out how French oak influences these Adobe Road wines, in different ways.
2014 Cabernet Sauvignon, Knights Valley, Bavaraian Lion Vineyard -- You can smell and taste the toasty oak.
2016 Pinot Noir, Sangiacomo, Roberts Road Vineyard -- In our Petaluma Gap Pinot Noir, it's all about how the oak influences the mouthfeel and creaminess of the wine.
Have you ever dreamed of tasting hundreds of the very best wines in the world as reviewed by Wine Spectator magazine, all in one place -- in one night? That’s the concept behind Wine Spectator’s Grand Tour, the annual series of one-night event where the world’s greatest wine aficionados come together over three nights of super tastings in Washington, D.C., New York City and Las Vegas.
Over 200 must-taste wines, each scoring 90 points or better with Wine Spectator were featured, including Adobe Road’s flagship 2014 Cabernet Sauvignon - Beckstoffer Georges III Vineyard (94 points).
This wasn’t just a chance to wow the thousands of consumers, influencers, sommeliers and chefs in attendance over three weeks in April and May. The Grand Tour stops provided Adobe Road with those all important points of contact to meet with distributor, restaurant and retail partners, directly in these influential markets.
“Adobe Road was honored to have been invited to showcase our 2014 Beckstoffer Cabernet Sauvignon at these high profile tasting events,” says Adobe Road National Sales Manager Brian Mott. “We were a popular table with many guests who came back again and again to taste. We heard from a number of them that we were their favorite cabernet being poured.”
Brian, along with Kathryn Buckler and winemaker Garrett Martin were on hand to pour for the always packed Adobe Road table. And Wine Spectator Editor-in-Chief Thomas Mathews made a point of personally congratulating the winery and Kevin’s team on their success.
We made many new friends and met scores of Adobe Road fans at these three high profile tasting events. In addition, being able to spend time with key distribution partners provided the winery with golden opportunities to gain even more visibility for our highly acclaimed wine.
Wine to Try
2014 Cabernet Sauvignon, Napa Valley, Rutherford Beckstoffer Georges III Vineyard, 94 Points, Wine Spectator
Click here to read more about the Washington, D.C. super tasting from Wine Spectator magazine.